Charlie and I believe that papers delivering comprehensive and reliable information to tightly-bound communities and having a sensible Internet strategy will remain viable for a long time. We do not believe that success will come from cutting either the news content or frequency of publication. Indeed, skimpy news coverage will almost certainly lead to skimpy readership. And the less-than-daily publication that is now being tried in some large towns or cities – while it may improve profits in the short term – seems certain to diminish the papers’ relevance over time. Our goal is to keep our papers loaded with content of interest to our readers and to be paid appropriately by those who find us useful, whether the product they view is in their hands or on the Internet.
WHAT AN AMAZING CONCEPT. Do what you’re good at, and instead of faffing around trying to bet on which thing you’re good at will be the most profitable thing, do it all well. And if you’re doing something well, your customers will want it and pay for it. Astonishing. It’s almost as if that has worked for everyone who has ever made a thing ever.
Or we could keep doing what we’re doing, which is to bitch out current and newly former customers for not loving us enough, cut staff, act like a great newspaper and a great web site and great mobile have to fight it out like fucking roosters in a cage, and talk in the trade press about how journalism has no future and nobody is ever going to love us like we think they used to.
That’s been working out great.