Basically, the Times will now distribute a weekly magazine produced by the Redskins and publish "commentaries" about football matters provided by the team in the newspaper. In return, columnists and reporters from the Times will appear in the team's video ventures, such as a halftime show narrowcasted via FedExField scoreboards during home games.
There was a time, kiddos, when such a pact would've been viewed as wholly unbecoming of a newspaper. In 1999, the Los Angeles Times published a 168-page special edition of its Sunday magazine, devoted to the new Staples Center; advertising profits were split between the magazine and the arena. This arrangement was deemed so poisonously unethical that theTimes newsroom responded with an 11-chapter analysis of the deal called "Crossing the Line," an act of self-abuse in both senses of the word.
And yet the marriage between Dan Snyder and the Times has drawn mostly whimpers from the journalism watchdogs.
I'm sure that was before the new DIGITAL PARADIGM that seems to excuse everything from firing a lady who asks for a raise to deliberately shortchanging paying customers.