Sinclair CEO David Smith asks:
“The thing that has really gone unnoticed by most is the promotional value we’ve received … which is probably worth tens of millions of dollars. What’s the promotional value of being on ‘Good Morning America’ for five minutes? What’s the promotional value of being on every cable news channel literally for a period of six to eight days and being the topic of conversation? What’s the effect of being in the print media a multiple number of times?”
Gee, David, I don’t know. Let’s ask John Rocker.