Marketing is everything these days. I recall when rockers were disdainful of lending their names to various products. That has changed. I guess we can blame Gene fucking Simmons for that: Kiss pioneered “extending its brand” by sticking its imagery on almost anything you could imagine.
I was interested to learn, however, that the ultimate first generation hippie band, the Grateful Dead, haslicensed its name andSteal Your Face logo to a winery.I’m less surprised to see Rolling Stones and Police related brands. When you open the latter, the voice of Sting tells you how great it is.
The Dead wine is steal you face red and I’m only marginally interested in trying it. It’s gotta be better than a touch of grey reisling or even worse, the wine the Dead are kinda sorta tied to via the title of this classic tune:
