Watts’ report focused on the NRA’s growing political radicalism, but the gender shift is leaving pink streaks that are also unlike anything in the group’s history. Few were the exhibits on the gun show floor that did not feature products catering to women. We are now well past the novelty of a pink AR-15 here, a sparkled pistol there. Today’s woman has holsters and targets of her own. In Indy, the Law Enforcement Targets booth had already sold out of its bestselling pink shooting target, sales of which benefit not the NRA’s “round-up” program, but breast cancer research and awareness. “Our new line of female targets is selling like crazy,” said a company rep. Down the aisle, the first company to market exclusively to the woman shooter, the Ontario-based Packing In Pink, likewise did a brisk trade.
First of all, a woman wants to own a gun, why does it have to be made pink and sparkly for her? Why can’t she buy the same gun every other person gets? So obnoxious. I also love how the only issue benefitted by sales for charity was breast cancer awareness, since women’s issues are just, you know, their boobs.