The spirit of Boaty McBoatface is abroad in the land. Our local Triple-A baseball franchise has changed its name from the New Orleans Zephrys to the Baby Cakes. I am not making this up. And that is why the New Orleans Baby Cakes is/are malaka/malakas of the week.

I already feel sorry for the Miami Marlins minor leaguers who will have to wear this icky logo on their uniforms. It looks like something you’d put on a shirt for a kid’s T-Ball team. It’s bad enough playing in a farm system with a giant toddler like Jeffrey Loria at its apex;  just imagine a Latino player having to tell their Abuela they play for los pasteles de bebé or los tortas de bebé. Holy Gringos Locos, Batman. Of course, this is a country insane enough to hand the nuclear football to the Insult Comedian so nothing surprises me.

As a marketing ploy the renaming has been a great success and I’m probably playing into their hands by writing this. It’s made a minor league baseball team the center of local attention during football season. We should be talking about the bizarre ending to the Saints game on Sunday, instead we’re talking Baby Cakes. It’s way too early for King Cake, y’all.

This is what happens when you let people on the internet vote on a team name. New Orleans has been Boaty McBoatfaced. If they insist on keeping the new name, they should become the Metry Baby Cakes since they play in suburban Metairie. Jefferson Parish can add the name to its malakatude hall of shame alongside  Parish President Mike Yenni and Family Gras. People need to stop adding gras to everything: it means fat.

You’re probably wonder why the malakas who run the New Orleans minor league team picked this moronic name. I’ll let one of 44 people who likes it, Zombie Picayune art critic Doug MacCash explain:

It is an utterly indigenous allusion that relies on the knowledge of New Orleans Carnival customs. Who beyond the Louisiana borders could successfully deconstruct the meaning of a bat-swinging infant king surrounded by a purple, green and gold pastry ring? The symbolism is ours alone. Resolutely unique.

 Yet it is not a cliché.

Just the opposite. Until Tuesday it was certainly not in common use as a description of a King Cake. Again, the implication is entirely unique to our ball club. The name is an instant classic.

It’s a name that is immediately familiar. Too familiar, even. Baby Cakes sounds like a term of endearment in an old gangster movie. It’s a name with a wink, a name with a nod, a name with a knowing smile, baby. It’s a name that has happily sipped a hand grenade cocktail on Bourbon Street and lunged for a long strand of beads. It’s a name that could easily get into mischief if left to its own devices.

It’s so us.

Excuse me while I rummage for a barf bag. His highfalutin, pretentious language is a bit rich for this baseball fan. This is the name for a baseball team, not a bakery or a bar that serves sickly sweet drinks to soused students with fake IDs. In the immortal words of Bill the Cat:

I think Oscar the Cat just coughed up a hairball in reaction to the name.

We also have cockroaches the size of manhole covers, why didn’t they consider the New Orleans Cockroaches or Palmetto Bugs? We also have termite swarms, so why not the New Orleans Termites? Because that would be stupid, that’s why. So is Baby Cakes. Oy, such malakatude.

I went on a bit of a tweetstorm after the announcement. Here’s a sample:

Worst name ever. Demeaning to the players obliged to wear the uniform. What are they dolls?

— Shecky (@Adrastosno) November 16, 2016

Forgive the missing comma, I wrote that on my phone. What can I tell ya?

A local sportscaster brought the derp on Twitter:

Where else could you name a team the #BabyCakes and not have the PC police go absolutely nuts? NOWHERE!! #HomeSweetHome gotta love NOLA

— Lyons Yellin (@LyonsYellin) November 16, 2016

The PC police? What are you on about, man? The name is stupid, not politically incorrect whatever the hell that means. One can have a sense of humor and think this is a terrible idea. I may have to send these guys to stop the lions from yellin’ aloud:

My primary objection to the name is that it’s a gimmick dreamed up by people who seem to dislike the game they’re promoting. It’s like Fox Sports with their in-game interviews and Joe Buck, a twerp who has admitted to not liking baseball, speaking of which, here’s a message for Baby Cakes management:

The bright side of Stupid Namegate is that it has distracted me from the horrendous aftermath of the late election. It’s fun to kvetch about the Bad Idea police who labored mightily and gave birth to this dud. This is a misdemeanor, not a felony.

The General Manager of the New Orleans minor league team, Augusto Cookie Rojas, has a baseball marketing, not playing field background. I initially thought he might be related to the scrappy middle infielder best known for playing for the Phillies and Royals from 1962-1977, but he is not. Fun fact: the Real Cookie Rojas played all nine positions in the early days of his career. The Other Cookie Rojas is now known for giving a ball club the worst name ever. And that is why the New Orleans Baby Cakes is/are the malaka/malakas of the week.