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Sponsored?

Blogger ethics panel ahoy. Blue Cross Blue Shield "sponsors" the Chicago Sun-Times's political coverage, and certain articles are listed as "sponsored."

Such as this one: 

The genesis of health care reform was to focus on three objectives: Expand access to coverage and services for more Americans; improve the overall quality and outcomes of care; and lower health care costs. Taken together, these three aims are almost counter-intuitive — how does one offer greater access to more people and deliver higher quality care, while still lowering overall cost? 

In the weeks ahead, several colleagues of mine – prominent health care subject matter experts – will use this space to bring light to the ways in which the health care system is working to achieve those three objectives: Lower costs, provide greater access and improve quality.  It’s about more than enrollment figures and websites.

Remember when web sites linking to things was going to bring down the Republic? 

A. 

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