When I was in college a couple of journo kids a few years older than me decided to start their own sports publication. They called it N2U, and earnestly explained that it meant they were “into” the “university.” (It was the ’90s, kids. Everything sounded like this.) When it launched, the publishers of N2U had to spend half the day on the phone translating the name of their publication for potential advertisers, writers and customers who were like, “It’s what again? You spell it how? Capital N?” They spent so much time, in fact, telling people about the name they ran out of … Continue reading On #Tronc, Journalism, and Its Value