I didn’t think it was possible for me to like Heineken any more than I already do
We’re going to open an old wound here, so get ready. It will be worth it. Remember thosesexist Super Bowl ads that pissed us off? That’s a rhetorical question becauseI know you do. Of the six car ads run during the Super Bowl, that chauvinistic Dodge Charger “Man’s Last Stand” ad was scored as the least effective across the board. It also, surprising no one, came in dead last in with female viewers, per the2010 Hoffman/York PURSEuasion Report on Super Bowl advertising effectiveness to women. According to a report from Kelley Blue Book, while the ad got very high ratings … Continue reading I didn’t think it was possible for me to like Heineken any more than I already do
