The Importance of News

Think of this the next time somebody’s jawing on about how nobody cares about important things anymore.

Three sources familiar with the request confirmed the White House asked for the primetime slot in their effort both to emphasize a bright moment following the challenging roll out and, more important, to try to reintroduce the country to a law that remains unpopular. One top White House official referred BuzzFeed to another top official for comment on the conversation with networks, but the second official did not respond to a request for comment.

People familiar with the request declined to reveal which network blocked the primetime address, but broadcast networks have traditionally been much more reluctant than cable networks to provide the White House with evening air time.

Remember after 9/11, when we weren’t going to give a shit about trivial things anymore, American media? Remember when we declared the New Seriousness, and everybody was going to be better? How long did that last? A couple of weeks?


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