But, of course, charts only tell half the story. Here’s the other half:
$37.8 billion vs $21.1 billion
Want to take a guess at which one is newspapers’ ad revenue from 2008 and which one is Google’s?
higher is the newspaper industry’s. That’s right: Google’s bringing in
just over half what the newspapers haul in on print advertising alone.
Which makes the currentpublisher anger towards Google
more than a little disingenuous. Sure, Google’s share is growing and
newspapers’ is shrinking, blah blah blah. Five years ago, Google’s
entire revenue was a scant $3 billion. Newspapers’ print ad sales for
2004? $48.2 billion.
Print: far from dead.
Here’s the root of the problem, really:
they can. But they define “everything” so narrowly that it renders the
word almost meaningless. In reality, as they watch their massive river
of money slowly shrink away, they’ve tried almost nothing. They had a
couple hundred year head start on Google, and yet they collapse in a
heap here at the dawn of a new age.
They didn’t want to fight for it. As if you get what you want any other way.
I am so looking forward to this conference on Saturday.