If you wonder why some reporters atChicago Tribune parentTribune Co.‘sWGN-Ch. 9
might be seen wearing jackets with both the station’s logo and that of
L.L. Bean, it’s because the station has a barter arrangement with the
A newscast credit shown at the end of each week will note the retailer’s contribution.
9 news boss Greg Caputo said he saw nothing wrong with the arrangement,
saying the station provides personnel with the outerwear but has no
requirement that anyone wear it. Staffers also are free to cover up the
L.L. Bean logo if they choose.
“I don’t care what they do,” he said, adding WGN does not cover L.L. Bean as a company and Tribune Co. lawyers vetted the deal.
can hardly buy anything today that doesn’t have somebody’s logo on it
somewhere,” Caputo said. “We have over the years provided outerwear for
our people at various times, and this came along and it seemed to make
sense. … They give us the jackets, we give them (a credit at the end of
the week), and there’s a value attached to both sides of it.”
Again, the point of this mockery is not that ad trades are bad and the Tribune is full of whores. So long as the arrangement is disclosed, it’s at least somewhat fair. You can do trades for all kinds of stuff, and newspapers do it all the time for stuff they need.
The point is thatbloggers get slammed for engaging in practices newspapers have engaged in for decades, often much more egregiously than this, and all kinds of ponderous concern is expressed about “this new age of media ethics” or some such crapola.
ps. Puck and Riot and Bucky will review ferret products quite happily, if by “review” you mean “chew on and then hide.” Just throwing that out there in case anyone would like to bribe them. They’re totally ready to start tricking for treats.