Let’s give this guy a spot on the Pulitzer board!
Wemple frames Allen’s shilling as “native advertising,” an often-troublesome practice in which publications sell space for paid content that is designed to look like a staff-authored article. (One of the moreinfamous episodes involved a Scientology ad for theAtlantic that looked like a blog post.)
One thought on “‘Native Advertising’ Is the New TOTAL BULLSHIT”
Local news here shamelessly runs infomercials as news stories every few weeks.
Stories are on the line of, “Home healthcare is important. Joe Schmo, president of XYZ Home Healthcare, says they offer a full range of services which allow the sick and elderly to stay in their home instead of going to a nursing home. etc. etc. etc.
Or one I remember well was titled something about “How to buy presents for the most finicky recipient”. Story was along lines of “XYZ store on the downtown square is the perfect place to buy gifts for the most finicky person. They have a unique assortment of hard to find items with a range to fit most budgets. Hours are M-F…”
There’s a fine line between a news story and an advertisement – and I’d say they overshoot that line by many miles.
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