The reason I got so cynical about the AND THE BLOGOSPHERE SHALL BE GREEN FOREVER type of thing, by the way, is that I know from bitter experience how hard it is to keep up interest in a story when everybody’s flittered on over to the next topic. When people have promised you their eternal support and devotion and attention and said, “Hey, we’re all over this until whatever the bitter end might be” then bugger off to chase the next shiny object they see, it’s discouraging. So I tend to be suspicious of bandwagons simply because most of the people jumping on board them will be bailing onto the next one that passes.
And look, nobody’s particularly obligated to care about a thing forever. What we choose to care about is called our lives and our lives change fast. People are allowed burnout. People lose interest in things and move on. I can’t say I care unequivocally about every single thing I used to care about ten years ago. It happens.
But knowing that it happens is just one more reason NOT to use your eternal fealty to something — your warblogger intensity — to shame anyone who doesn’t appear to care as much as you say you do. Not even stones, goes a line from one of my favorite books, are always and forever.