- Smaller papers were never as dependent on print classifieds as their big-city brethren, thus taking a proportionately smaller hit asclassified revenue declined 70 percent over the last decade.
- Competition from free ad services (see Craigslist) and from digital startups is likely to be less intense. In rural areas, even broadband access has arrived slowly.
- National advertising is less of a factor. The local merchant base at the core of the community newspapers’ franchise has been reluctant to embrace digital alternatives — though the smaller papers do see future opportunity in digital.
Higher rates of circulation penetration support the case that these publications are an essential buy for local businesses.
Emphasis mine. The big thinkers are really, really quick to dismiss print entirely because THEY all have iPhones and superfast Interwebs and hey, if they do, everybody does, right?