In a world flush with free information, some young people are still willing to shell out for news they read.
A recent poll shows that 40 percent of U.S. adults ages 18-34 pay for at least some of the news they read, whether it’s a print newspaper, a digital news app or an email newsletter.
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A quarter of those polled paid for some type of digital news, while 29 percent paid for a print paper or magazine. Older millennials are more likely than younger millennials to pay for print news products. That effect doesn’t show up with digital news—millennials in their 30s are as likely as those in their late teens and early 20s to pay for online news.
More young people spend on entertainment. Nearly 8 in 10 pay for at least one service. When you break it down, 55 percent pay for downloading or streaming movies or TV—services like Netflix and Apple’s iTunes. Four in 10 pay for cable, which contains channels that show news.
Nearly half pay for music and 46 percent pay for video games or gaming apps.
“Millennials have shown they are willing to engage in content that interests them,” Herndon said, pointing to the popularity of podcasts.
I suppose this somewhat fucks up the ongoing narrative that these Kids are too dumb to want to do anything but line up for iPhones. Don’t worry, though, I’m sure nobody will notice it and will go right back to complaining about the good old days and the feeling of turning pages.
A.