The company has been unraveling—slowly and spectacularly—for more than a decade now. But this particular moment is a good one for reflecting on how Yahoo’s troubles are likely to be replicated in a wave across the web, and soon, among businesses like news organizations that rely heavily on advertising revenue for their survival.
Print newspapers will continue to fold, but Yahoo’s demise is a signal that web-native companies are next. If you run a business that relies on digital-advertising revenue for an outsized portion of your funding, you need to find new streams of revenue. Now. It may already be too late.
Unless you’re Facebook or Google, that is.
Print newspapers will continue to fold, of course, since they continue to rely on shoving fistfuls of cash up the bungholes of idiot CEOs and clueless consultants and screwing over their paying customers. It has nothing to do with digital ad revenue, which you don’t need a roomful of Yalies to tell you was never going to take the place of the the print ads that aren’t coming back. Learning to live on less than 17 percent profit margins 15 years ago might have saved them, but they didn’t want to do that. Easier to drive those profits into the negative, blame the customers and newsroom, and fuck off to Aruba for a “quarterly meeting.”
This shit will make me angry forever because none of it had to happen.