The stupid’s now gotten bad enough that everybody’s mocking it, and “pivot to video” has become almost as much of a joke as “longform” and “hyperlocal” ever were (good stories don’t need nicknames) and maybe, just maybe, some facts can break through the nonsense:
When it comes to technology’s influence on America’s young adults, reading is not dead – at least not the news. When asked whether one prefers to read, watch or listen to their news, younger adults are far more likely than older ones to opt for text, and most of that reading takes place on the web.
Overall, more Americans prefer to watch their news (46%) than to read it (35%) or listen to it (17%), a Pew Research Center survey found earlier this year. But that varies dramatically by age. Those ages 50 and older are far more likely to prefer watching news over any other method: About half (52%) of 50- to 64-year-olds and 58% of those 65 and older would rather watch the news, while roughly three-in-ten (29% and 27%, respectively) prefer to read it. Among those under 50, on the other hand, roughly equal portions – about four-in-ten of those ages 18-29 and ages 30-49 – opt to read their news as opt to watch it.
Young people read news more than older folks, it’s just that we Olds don’t often give them credit for it being “reading” because they’re doing it on their phones or tablets. Quelle surprise. I have quarrels with the survey, namely that my definition of “news” and yours can be vastly different (as can my definition and CNN’s), but let’s talk about the good news because there’s been precious little of it lately.
Basically, shut up, Grandpa, why don’t you get off MY lawn for once?
This was my favorite tweet about the survey:
Read? And miss out on 6 different shows in a row cover the same news stories? What about people shouting over each other?
— Kevin Moore (@kevinwmoore) August 25, 2017
I don’t know why it’s a revelation, that if you want people to buy your product, your product should not suck. Most TV news sucks, audibly and unashamedly, the efforts of individual journalists notwithstanding. The clichéd format on a local level forces bad journalism as often as it produces good TV, and a brilliant piece of footage isn’t the rarity it was before camera phones and YouTube. Most TV news SITES are bloated, heaving messes with borked search engines, loud auto-play and no coherent tagging system.
When the reckoning for this era’s journalistic missteps comes (please Santa Jesus, let it be soon), and we make the list of grievances to be redressed, it’s going to look something like this:
- Political talk radio
- Talk radio generally
- Cable news generally
- Cable news Sunday shows full of Republicans
- Cable news crime coverage
- Panel shows that pretend a debate between a Republican and a Republican is a debate
- Cable news taking viewers’ calls live on the air
- TV news reading people’s tweets live on the air instead of interviewing them
- Nancy Grace
It’s really no wonder younger folks tune this shit out. Between paying off student loans and fighting fascism and their four side hustles they don’t really have a lot of time, so sitting through all of that to learn what’s actually happening when they could pull up the WaPo app and get it all just seems silly.