One of things I love about the internets is discovering things I wouldn’t have otherwise heard of. The Guardian is often my go to source for odds and sods (or is that bits and bobs?) of info. For example, I had no idea thatNigeria has a flourishing film industry that’s come to be called Nollywood:
Die-hard fans have known for some time that the Nigerianfilm industry is truly unique, but even they may be surprised to discover just how big – and lucrative – it has become.
A new festival, Nollywood Now,
takes place in London from 6-12 October and is the first major event to
celebrate the second largest film industry in the world. Its chief aim
is to draw wider attention to the success and popularity the films
enjoy across Europe, and particularly the UK.
Nollywood makes about 2,400 films per year, putting it ahead of the US, but behind India, according to a Unesco report last year.
Nigerian film-makers tend to operate in a fast and furious manner;
shoots rarely last longer than two weeks, cheap digital equipment is
almost always used and the average budget is about $15,000 (£9,664).
The finished products often bypass cinemas altogether and are instead
sold directly to the “man on the street” for about $1.50 (£1). Most
films shift between 25,000 and 50,000 copies globally – although a
blockbuster can easily sell up to 200,000.
So, what exactly is it
about the films that resonates so much with their audience? For all of
their populist appeal, Nigerian films are very rooted in local
concerns, according to Nollywood Now’s creative director, Phoenix Fry:
“Many of the films have looked at how traditional beliefs co-exist with
Islam and Christianity, Nigeria‘s
main religions,” he says. “There are some superb sequences using quite
simple video effects to transform aunties into demons, or show evil
animal spirits being driven out from the possessed.”