There’s been a lot of talk in the navel-gazing media about the fact that theNew York Times is partnering with Buzzfeed to cover the conventions later this summer. Here’s what I don’t get with all the condescension towards Buzzfeed and Gawker: in what world is having your work featured beside Honey Badger mash-ups and side-boob shots more damaging to your journalistic reputation than kissing up to Joe Scarborough and Hugh Hewitt and Laura Ingraham? All these serious journalist motherfuckers (Tapper, Fineman, Halperin, Allen, etc.) are chuckling along with all manner of radio and morning tv scumbags in order to promote their “work”. A little LOL cat page-view whoring between stories seems pretty harmless in comparison, no?
For the unfamiliar, BuzzFeed is the brain child of technology and marketing whizJonah Peretti, who delights in churning out stories with pretty pictures for the “bored at work” crowd. The site’s bread and butter is stuff like “37 Items the Kardashians have slapped their name on” and “Flock of Angry Kittens gets a Bath” that are intended to generate a maximum amount of Twitter and Facebook hoopla. BuzzFeed recently launched a politics vertical that offers items like “Eight Images from Mitt Romney’s business career” and “A Very Sad Picture of Newt Gingrich.”