In Part, This, Newspapers

Cap Times:

“Show, don’t tell” is a classic rule in creative writing, but we think it has also represented some good advice for The Cap Times this year.

For all of 2013, we’ve been quietly evolving from a past we concluded was still a bit too tied to the culture of print, and now we’ve decided it’s time to go public in describing this change, to give readers a peek behind the proverbial curtain.

[snip]

We are not a general interest print daily newspaper, nor are we pretending to be one online. (That said, The Cap Times’ tabloid on Wednesdays has a press run of more than 100,000.) We don’t publish national and international wire stories or recipes or syndicated travel stories.

[oh snap]

There’s a lot I’d quarrel with about this piece, but here’s what I like: They went out and DID some things before jawing on about them forever and ever and ever. Instead of making a big giant announcement and screaming WE ARE NOW DIGITAL FIRST ON THE INTERWEBS WHICH ARE EVEN AVAILABLE SUNDAYS, they just sort of did cool stuff. And then hoped their readers would notice.

A.

%d bloggers like this: