The last time there was a major round of lay-offs at NOLA.com/The Times-Picayune in 2012 then editor Jim Amoss promised their coverage would be as robust as ever. There was another round of robust sackings today:

Managers at NOLA.com | The Times-Picayune carried off an expected round of layoffs this morning, firing some of the paper’s longest-serving reporters alongside more recent hires. In a statement released after the firings, NOLA Media Group President Ricky Mathews said the firings included “28 full time and nine part time content staffers,” or “21 percent of the overall content operation’s full-time employees.”

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Several sources said that the sackings were carried out in offices on a lower floor of One Canal Place, rather than in the newsroom.

Mathews was quoted as saying:

“It’s a difficult day for us and our colleagues who are losing their jobs. We wish them the very best. Aligning our costs with the business realities faced by media organizations around the country is a tough challenge. But it’s also important for our readers to know that we remain the largest and most experienced news staff, and the most widely read newspaper and website in the area.”

Poor baby. Ricky Mathews haz a sad. Nothing irks me as much as the person wielding the ax telling the world how much it hurts them to do so.

The other thing I get from the statement issued by management is that they’ve got clicks, y’all. Robust clicks as a matter of fact. They’ve also got a confusing publication schedule and little institutional memory left on the staff, but they’ve got clicks. Robust clicks.

My condolences to the fallen staffers and congratulations to those who escaped the ax this time. There’s always going to be a next time with Newhouse.

But they’ve got clicks. Robust clicks.

UPDATE- It just occurred to me that I missed something obvious:

The Picayune March of Folly continues. After all the heat they took for mass firings & squeeze outs in 2012, they did it again.

— Shecky (@Adrastosno) September 17, 2015