These Aren’t Content Curators and Monetizers, Ferro

They’re heroes: 

Tribune Publishing has made a lot of news lately with its ongoing battle with Gannett and a corporate rebranding. But the network of journalists that exists aside from that drama mobilized on Sunday.

The Los Angeles Times, the Sentinel’s corporate cousin on the West Coast, shared the HTML code for the victim remembrance page it created after the San Bernardino shooting. The Baltimore Sun shared what it learned from starting a pop-up newsletterto cover the Freddie Gray story, and the Sentinel has started its own.

Tribune’s Washington bureau sent along sources from the Justice Department.

The South Florida Sun Sentinel sent reporters to the shooter’s hometown.

Many sister publications offered staff, which may be necessary as people here near burnout.

“That’s what I think is really good about our company,” Simmons said, “and we stay focused on that. We’ll let the corporate folks figure out who owns us.”

They’ll keep reporting the news, he said.

“That’s what we’re here for.”

This is what gets forgotten in the boardroom bullshit, what gets missed in the management techspeak “thought leader” seminars: that when something literally explodes, people show up to figure out what is happening and tell as many people as they can as much as they can, in as many ways as they have to tell it. And it has happened over and over and over and we keep forgetting, until the next time.

That’s what a newsroom is. That’s what you’re risking when you let it become a fucking Internet joke.


One thought on “These Aren’t Content Curators and Monetizers, Ferro

Comments are closed.