He said he was optimistic because readers have become accustomed to paying for online content, noting the sports fans who subscribe to The Athletic. He added that vendors like Pico, Stripe and MailChimp have made it easier for media companies to outsource business functions. In addition, he said, the thinning of newspaper sports sections, the dissolution of ESPN the Magazine and layoffs at Sports Illustrated may have created a vacuum.
Defector staff members said they did not expect the kind of growth coveted by the venture capitalists who have increasingly dominated online journalism. Rather, they said, they hoped to be able to pay themselves competitive salaries while developing a sustainable media business that produces content they are interested in.
What if you could pay your bills and yourselves and that was like, okay? What if you weren’t tying yourself into knots to appease some bullshit trust-fund asshole who wants you to show an 18 percent margin or you’re all fired? What if you just, like, did the job you said you were gonna do and it was cool?
I mean goddamn. I am not trying to be a sarcastic bitch, but my entree into journalism was at a nonprofit, where if we had literally 10 cents more in the bank than we needed it was Christmas fuckin’ morning. It wasn’t, say, a COMFORTABLE way to live, I’m pretty sure I still have anxiety about money based on those three years alone, but we made it work and published what we needed to publish.
I cannot fathom where most of legacy journalism is right now, with money out the ass for investors and profit margins that would make Walmart blush, furloughing reporters while the world is on fire. How can you, with a straight face, tell people there’s no money to pay them when you’re paying your last sexually harassative exec $15 million to get himself gone?
Why did this industry allow that kind of thing to make sense for so long?
God, I’m glad to see people just fucking going for it. Even the tone of this story is different than it would have been five years ago. There’s less skepticism, less gratuitous bitchery about “wowee, a new model” and maybe things have just finally gotten bad enough everywhere that people are noticing this is an insane way to live.
I wish so many good papers and good reporters hadn’t had to die broke while we figured this out.