Pay to Link to Us!

They just never fucking learn: 

The Spanish Newspapers Publishers’ Association (AEDE) has called on the Spain government and European competition authorities to stop Google shutting its operation down there, the Spain Report says.

It’s a huge U-turn for AEDA because the media lobbying group was pivotal in getting a new intellectual property law introduced in Spain — the very legislation that caused Google to announce on Wednesday that it would be jumping ship.

Richard Gingras, Google News’ director, explains that as a result of the law: “This new legislation requires every Spanish publication to charge services like Google News for showing even the smallest snippet form their publications, whether they want to or not.” He says the approach is not “sustainable”.

But now AEDA has issued a statement that suggests Google News completely closing in the country is in fact “not just the closure of another service given its dominant market position.” The organisation apparently recognises the move will “undoubtedly have a negative impact on citizens and Spanish businesses.”

Well, and no shit.

The AP was making noises about this once upon a time, and a lot of “media” execs still are because goddamn if we can’t separate our tech from its uses.

The idea of driving traffic TO your site, and using that traffic to sell, instead of treating your newspaper like a vending machine, was one of the most maddeningly impossible concepts to get people’s heads around in the early days of the Internet.

(The same stupidity requires people who should know better to mouth stuff about “citizen journalists” with cell phone video being the bane of all existence, as if people giving you information aren’t the same thing they always were which is SOURCES.)

And now the same papers that bitched the loudest are now running eadlines about WE GAVE A PUPPY A WATERMELON AND LOOK WHAT HAPPENED in order to draw, you guessed it, the very same traffic they once wanted to slap a toll on.

A.

One thought on “Pay to Link to Us!

Comments are closed.