VetBro Branding

Inject this into my veins: 

Baker, like all MercMerch™ vetbro entrepreneurs in MAGAmerica2020™, deploys one of the strongest weapons in the veteran’s arsenal—shame—against others, the way the Air Force deployed Agent Orange in Vietnam, while somehow remaining immune himself to any of the weapon’s ill effects. It’s the audacity of dopes: The average pirate in the Gulf of Aden has more integrity than a guy who left the Marines, war unwon, to make more money killing people overseas for a private contractor before his next act—pulling the service-disabled veteran card to sell coffee and build his bro brand.

Patch, please hear this message from one service-disabled veteran small-business owner to another: It’s time to cut the shit, bud.

These brands are, of course, just responding to the incredible demand from couch-surfing pussies who wet themselves when a car backfires in their cul-de-sac and shouldn’t be allowed on the same continent as combat. The tactical flipflops, I mean, come the shit on. That’s almost poetry, that there. Anyone who’s on their feet more than half an hour a day knows if you don’t protect your toes from getting hurt your toes WILL exact revenge.

(I’m not anti-flip-flop, but I wouldn’t wear them to mow my lawn, and that’s the least dangerous activity someone should be doing if they want to get within 1,000 miles of being able to use “tactical” as an adjective.)

This entire subsection of our culture is so fucking dumb and loud and it’s all we see in suburbia. The MAGA-hatted among us love to believe that they’re in some kind of pitched battle against, I dunno, being forced to see non-white people on TV or something, and they need to GEAR UP for that fight.

None of them are going to fight anything scarier than traffic to the H.H. Gregg’s, but they don’t need to. Since 9-11 we’ve conflated cheering for a war with fighting it, and instead of naming and shaming every warblogger fuck who made their bones calling actual veterans terrorist-loving commies, we put them on our editorial pages and invited them on the Sunday shows.

Instead of forever mocking cowardly hypocrites like Jonah Goldberg, we gave them a whole-ass major political party, fully two-thirds of our national discourse, and elected the entire ethos president in the form of Donald Trump. The bullies are in charge now, and they need outfits and accoutrement. The VetBros are stepping up to provide it, and thank goodness. Otherwise what would all these brave men and women wear, while their brownshirts were in the wash?

A.

One thought on “VetBro Branding

  1. Rapier says:

    I think of them as drama queens doing cosplay.

    Like

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