This site needs a “whacked-out fucked-up-shit” category for stuff like this:
For $750,000, buyers can get the fully loaded “NBC” version that can, Ayres said, detect and block out fallout from nuclear, biological and chemical weapons by over-pressurizing the cab with filtered, clean air much like an aircraft.
Ayres said he isn’t playing on post-Sept. 11 fears by offering the NBC option.
“There’s a certain group of people who color outside the box,” Ayres said, and if they want to escape a city targeted by terrorists with dirty bombs or biological agents, “this is the truck for them.”
Possible Bad Boy customers include ranchers, sports enthusiasts and possibly CEOs who need to travel through unfriendly areas, Ayres said. He said he is negotiating with dealers in various regions to stock a couple of Bad Boys, and customize what buyers want once they’re hooked.
Art Spinella, president of CNW Marketing Research and an auto industry expert, said there’s definitely a market for Bad Boy Trucks.
“It’s exactly what the Humvee was all about — an absolutely useless vehicle for consumers,” Spinella said. “It’s a statement vehicle. I know people who would buy this and that’s the only reason they would do it — because it makes a statement.”
A.