The group plans to apply Tuesday to the Food and Drug Administration
to get “corn sugar” approved as an alternative name for food labels.
could take two years, but that’s not stopping the industry from using
the term now in advertising. There’s a new online marketing campaign at
and on television. Two new commercials try to alleviate shopper
confusion, showing people who say they now understand that “whether
it’s corn sugar or cane sugar, your body can’t tell the difference.
Sugar is sugar.”
Renaming products has succeeded before. For example, low eurcic acid rapeseed oil became much more popular after becoming “canolaoil” in 1988. Prunes tried to shed a stodgy image by becoming “dried plums” in 2000.
The new name would help people understand the sweetener, said Audrae Erickson, president of the Washington-based group.
“It has been highly disparaged and highly misunderstood,” she said. She declined to say how much the campaign costs.